Vision, strategy, and leadership can only go so far.
Strong workplace culture sets the tone
for positive organizational behaviors.
It sets the operational tone. It fuels the creative fire.

The team is creating melodies, leaders set the beat.
Your workplace is your studio.

A Culturalist mindset helps identify that harmonic tune.

Too fast and it’s overwhelming. Too slow and it’s boring.

The team is creating dishes, leaders light the grill. 
Your workplace is your kitchen.

A Culturalist mindset helps identify the right temperature.

Too hot and it burns. Too cold and it’s raw.

The thing is, there's often only one drum. Only one grill.
What’s your beat? How much heat?
Time for the Culturalist mindset.

We may not agree on what the “Sound of Success“ sounds like.

Perhaps we don’t always recognize when we're hearing it.

We may not agree on what the“Taste of Victory” tastes like.

Perhaps we don’t always recognize when we’re tasting it.

A Culturalist mindset empowers leaders to recognize when
the melodies and flavors of the company come together, there
are  distinctly recognizable ways your senses will let you know.

And it’s likely that your client’s senses will let them know.

And if their senses let them know in a meaningful way…
they may be inclined to refer someone your way.

Because we often tell others about our experiences

with companies that exhibit the signs of great culture.

The few we actually like working with.
Places where your money just seems well spent.

They may just start telling others… naturally.
Those are the best referrals, aren’t they?

Most companies have Visionaries.
Most organizations have Leaders.

It’s the Culturalists they're missing.